Purdue University. Audio-Visual Center. Instructional Media Research Unit
Dates
- Usage: 1964 - circa 1980s
- Usage: 1957 - 1963
Biography
In 1957 the university TV Policy Committee convinced President Hovde to establish a TV Program Research Consultant position to evaluate Purdue’s instructional television activity. Professor Warren F. Seibert was appointed to this position on September 10. 1957. This position would later expand into a new unit called the “Television Research Unit” The Television Research Unit was placed under the administration of the Audio-Visual Center to avoid any potential bias that could arise from being part of the Purdue Television Unit which was responsible for producing television content at Purdue. In 1964 the Television Research Unit rebranded itself as the Instructional Media Research Unit as their research expanded to include other communication mediums. The Instructional Media Research Unit provided consultation assistance to faculty, staff, and students seeking to develop instructional courses using media and audio-visual resources. The instructional Media Research Unit studies teaching and learning processes involving the use of communication media such as instructional television, films, recordings, and programmed instruction. The unit also researched Purdue Libraries’ operations and workflows and compiled reports for the director/dean of libraries and other university administrators.